15 February 2012

BURNin'SNOW Virals

Working witch Coca-Cola company we created two virals for Burn Energy Drink - one of company's brands.

Virals meant to promote BURNin'SNOW - the largest and most spectacular big air competitions in Poland, that took place on 10 and 11 of February in Szczyrk .

We handled that production in totally different way. We bet on creativity, innovation and  independent point of view.  Never before were snowboard competitions advertised that way.

Results were stunning! Audience measurement says it all. First spot acquired 200,000 youtube views only in 10 days! Second one broadcasted only 3 days before competitions managed to attract attention of over 100,000 viewers!

What was so special about those virals ? See for yourself...