That was a viral project which we have produced
all together with ENGINE Agency for client
LPP. It was promoting clothes of their brand -
CROPP.
Whole commercial campaign was based on
Washing-Machines. In this theory they came from outer space and spread funky virus. We have created with Agency
Washing-Machine-Hunters (like Ghostbusters) with a special car - who started to hunt for these dengerous things.
In the begining We have started with
TV-news.
We have used polish
news channel (TVN24) for broadcasting our stupid
washing-machine-hunting story. It was of course a point of creativity - not easy-paid commercial.
Results were incredible - second day of action about
7000 facebook users had it on their newswalls.
5th day we have noticed about
500 000 users has watched this only on the
Youtube (we coudn't count other websites which could be a little less spectacular) - sixth day
TVN has blocked this video on Youtube, but on the others websites it is still running.
Next turn - that was somebody who has seen our action on the street and somehow has recorded it and embed to
Youtube.
As a regular action after all we have embed to the network other films showing just "normal" actions with hunting for "
Washing-Machine-Man"
Director of the action (OP1) : Tomek Bergmann
Project Manager (ENGINE) : Tomek Okulicz
Editing (OP1) : Jacek Swystun
Author of a Creative Concept and Script : ENGINE Agency - www.engine.pl